June 2018

1ST HORIZON’s 3D Survey Division deliver pointcloud data following a 3D Laser Scan of Adobe’s Sensei Globe at the Adobe 2018 Summit.

Adobe’s mesmerising 6-metre-high globe provided the focal point for a customer experience depicting firing synapses, as part of Europe’s largest digital marketing conference, the Adobe Summit EMEA 2018. The event was held at London’s prestigious ExCel international convention centre and played host to over 5,500 delegates from around the world.

Adobe 2018 Summit, Sensei GlobeImage courtesy Taylor Bennett Partners & Hawthorn.

1ST HORIZON’s 3D Scanning expertise was employed to collect data in the form of a 3D pointcloud, for creative event production company Hawthorn. From the data, Hawthorn were able to realise a vision by Taylor Bennett Partners, producing this remarkable centrepiece representing the brain of Sensei, Adobe’s own artificial intelligence engine. The multicoloured globe worked in concert with a variety of other light installations, including 30 LED panels and LED blades to create a truly immersive customer experience.

Adobe 2018 Summit, Sensei Globe in situGlobe in situ with Faro Scanner.

1ST HORIZON’s surveyors captured the data with Faro Focus 3D scanning equipment. The globe was measured from a number of positions, and the raw scan data was then unified in a single pointcloud model and rendered in CAD ready to be delivered to our client, Hawthorn.

The global event saw a host of top brands such as Sky, Ford Motor Company and Virgin Atlantic taking to the stage to share their digital insights – at what is regarded as the pinnacle of digital marketing conferences in the world today.

Adobe 2018 Summit, Sensei Globe meshA mesh of the Sensei Globe.

Challenges faced by the 3D Survey Division on this project included the object’s positioning, as it was suspended by straps several metres above the ground, and then had to be 3D scanned in situ whilst in suspension. This presented a risk of movement during the scanning phase of the project (as well as potential damage to the integrity of the data) as further rigging from the same supporting structures was taking place.

The 3D data was therefore captured in a short time-window when rigging works had halted, to ensure that there was absolutely no movement and the Sensei Globe remained completely still throughout the data capture.

Adobe 2018 Summit, Sensei GlobeImage courtesy Taylor Bennett Partners & Hawthorn.

1ST HORIZON’s dedicated 3D Survey Division allows a typically quick turn around on time sensitive projects, such as the Adobe globe. We were able to produce on-specification data for the interactive display, from 3D scan on-site to fully modelled CAD data within 24 hours, from 5pm on a Friday to 5pm the following Saturday.

1ST HORIZON provides complete 3D Laser Scan solutions delivered by our expert surveyors, including detailed documentation, rapid measurement and non-contact capture. Find out more about a 1ST HORIZON 3D Laser Scan Survey here.

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